What do you think of when you hear the word Christmas? Chocolate, presents, carolling, and holiday cheer. However, for marketers, Christmas is also an opportunity to outshine competitors with original and creative holiday content, keeping your audience engaged through the entire festive season. The innovative marketing team at GCS Malta outline 6 content marketing ideas you can implement this holiday season.
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Run a Christmas countdown
Who isn’t excited for Christmas day? By running a Christmas countdown on your social media accounts, you are engaging with your audience daily and tapping into that excitement and anticipation for Christmas, resulting in increased engagement.
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Show off your company’s holiday spirit on social media
When Christmas activities are taking place, such as ‘Ugly Christmas Sweater Day,’ make sure to snap a few photographs that you can later post on various social media channels. Depending on the Christmas activities chosen, this is a great way to show off your company culture and brand.
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Holiday recipe ideas
What is talked about the most during the Christmas season? Food! Use this to your advantage by sharing traditional Christmas recipes such as Christmas cake, Christmas log, eggnog etc. Better yet, try to get employees to try the recipes themselves so you can follow up with their creations on social media. If you are brave enough, attempt the recipes yourself and film it for social media.
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Set up a giveaway
Giveaways are a great way to extend your social and audience reach whilst also being fun, and isn’t giving back what Christmas is all about? Although not always viable, try to collaborate with a popular influencer and brand to increase your reach as much as possible.
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Create a Christmas gift guide
Make use of your blog and link content with the festive season by creating a Christmas gift guide. If possible, add the shopping tab for each product so that customers can purchase the items quickly and easily.
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Offer a sneak peek for next year
New Year is also round the corner, bringing a sense of reflection and excitement for what’s to come. Create a video, blog post or social media post focusing on what your audience should expect from you next year.
Why GCS Malta?
At GCS Malta, our marketing team of creatives can help you take your campaign to the next level. Contact us today for more information.
