As 2020 progresses and COVID-19 seems like it’s here to stay, an increasing number of people are seeking ways to maintain their health & beauty. Consumers are re-evaluating their approach to wellness and desire to return to normalcy. Old habits such as spa days and days by the pool may seem like a distant luxury, and consumers are realising their value and craving them even more. As a result “brands focused on self-care and wellness seem best positioned to thrive” in the coming months.
Reacting to COVID
At the start of the pandemic, the lockdown on spas, gyms, fitness centres and workplaces meant that consumers’ lifestyles were thrown into disarray. Many businesses were devastated by the sudden shutdown, and schemes like Malta’s Government Vouchers only barely assisted their recovery, with fitness businesses asking for further assistanceor schemes dedicated to supporting them. Keeping a business running has overhead costs that must be paid regardless of whether there is income or not. The reduced business to this day still negatively impacts both consumer and business alike. The regulations that are designed to protect people make going to wellness & fitness centres more complicated, especially for those who enjoy attending with their family or friends.
However, many businesses and customers are adapting to the disruption, with consumers now seeking improvements or substitutes to their normal routines and businesses rising to meet the demand. Customers seek beauty care products online instead of in stores. Public fitness events like marathons or competitions have been replaced with virtual marathons, where consumers log their running times and distances online to virtually compete with people around the world, earning their medals together. Nutritionists and personal trainers communicate with their clients online, tracking progress digitally using specialised apps. If anything, COVID-19 has shown that humanity is resourceful, and that our desire for closeness has led to innovations that allow people that are worlds apart to support each other and celebrate reaching fitness goals together. After so much time alone, it seems we have a newfound appreciation for human connection.
Wellness is both Physical and Mental
Staying healthy is even more critical than before, with people realising that wellness also includes taking care of one’s mental health. The value of simply walking outside, meditating and tackling the anxiety that comes with uncertain times has become immeasurable. Some companies have, as a result, expanded to be more holistic, rather than simply aiding with physical improvements to customer’s health. The Carisma brand, for instance, has always encouraged holistic treatments and getaways from the pressures of daily life. Hopefully, everyone will emerge from this pandemic with a newfound love for self-care, and we will overcome adversity to reach a better quality of life.
About the Author
This blog post was brought to you by Carisma Spa & Wellness. Carisma prides itself on offering a holistic range of services, continuously investing in training its ever growing team, and pioneering cutting edge innovations in its line of massages, facials, and beauty treatments to ensure you get the greatest results. These values have allowed Carisma to provide the best spa days for its customers, to be recognized by the prestigious world luxury spa awards for three consecutive years and to retain a 99% customer satisfaction rate for over 30 years.
Win a spa day and a 20% off voucher
In collaboration with Carisma Spa, GCS Malta is giving two lucky couples the chance to win a spa day and 20% off voucher. To be in the chance to win, all you have to do is fill out GCS Malta’s survey by 31st October! Don’t forget to fill in your details to secure your place in the GCS Malta survey giveaway.
