Every brand comes to a point where it needs a revamp, but how do you know when it’s time? The innovative marketing team at GCS Malta have simplified matters for you.
First of all, it is essential to understand what rebranding entails. A rebrand involves the reconstruction of a brand and how it is perceived, from the name or logo to its marketing content and strategies. Here are five signs that indicate it’s time for you to rebrand:
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Outgrown the brand
Brands often start with little to no branding, consisting of only a logo and colours. Then, as business kicks off, your current branding might no longer accurately represent your growing company.
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Change in Target Audience
To attract new customers, a brand needs to cater to the interests of its target audience. Different audiences are drawn to different aesthetics, core values, and marketing tactics. For example, you would not expect corporate branding to attract teenagers looking to buy clothes because the brand is not meant for that demographic.
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Change in Brand Vision
Brand identity should reflect the brand’s core concepts – the vision, mission and brand heart. If the essence of a brand changes, the rest should follow.
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The brand doesn’t stand out
Branding is a competition to be different and noticeable—that your brand is better than your competitors. Standing out is also the key to attracting potential new customers and clients, making this a valid reason to rebrand.
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Undergoing a Merger or Acquisition
This situation is the most obvious reason to rebrand and almost always involves some form of rebranding. For example, when undergoing a merger, it is vital to consider how the acquired brand fits within the larger entity; otherwise, both brands will suffer. Often, a rebrand is the best course of action in this situation to create one strong brand identity rather than two weaker ones.
Why GCS Malta?
Starting out with branding or in need of a rebrand? At GCS Malta, our marketing team of highly experienced professionals can take your branding to the next level. Contact us today for more information.
