There are 93,000 Google searches every second, which creates multiple opportunities for your brand. However, to rank within those relevant searches, you need a good content marketing strategy. Your content marketing strategy should focus on creating original, evergreen content that educates readers. The marketeers at GCS Malta outline valuable tips for creating a content marketing strategy that works in the following article.

Content marketing.

Content created for readers has changed over time, with new trends and lifestyle changes emerging. As a recent study, 131% of individuals are more likely to engage and purchase from brands who educate them with their content. Therefore, creating content to educate your target audience will increase brand affinity and trust in the long run.

The most critical tip our marketers suggest is to create content that withstands the test of time, also known as evergreen content. Evergreen content continues to generate engagement long after it is created and published. Further, having well-written content is also crucial.

Research.

Every content marketing strategy should start with background research that includes statistics to support your content. It will make your plan more trustworthy and aid you to create new content that works. In addition, data should be updated with recent trends and statistics for your content always to be ahead of the game.

Graphics.

Content with visuals, both still and moving, generate more engagement than a post with only text. Visuals make content easier to remember. Creating custom and original graphics will increase your engagement too. There are various free tools available nowadays that can aid you to create the best visuals to best suit your brand image.

Video.

Content marketing has seen a positive increase with video introduction, and many businesses are incorporating video into their strategies or switching solely to video content. Video content can be original footage or short GIFs and infographics. These all create a higher engagement rate with users.

Why GCS Malta?

At GCS Malta, our marketing team are highly skilled and experienced to aid your business with the best content marketing strategies based on research and current trends. So take the next step to success and contact us today.