In another article focusing on Gen Z in the workplace, the Recruitment team at GCS Malta highlighted how important it is to cater to and craft a successful internal communications strategy that appeals to all the different generations in the workforce.

Internal communications are how a company interacts with its people, and a whopping 44% of employees claim that their workplace’s internal communications have remained stagnant over the years. So, what can you do as an employer to have a successful internal communications strategy? Although each company will require an individual internal communications plan depending on its size and goals, this article will provide you with the seven key internal communications best practices to set your strategy up for success.

  1. Identify all subsets of your workforce

Before drawing up an internal communication strategy, correctly identifying all your workforce subsets is crucial. Ensuring that you have included everyone will allow for a regular flow of information and helps to maintain equality across the workforce.

  1. Set realistic goals

Now that you have correctly identified all the subsets of your workforce, the next step is to set realistic goals. When choosing your goals, try following S.M.A.R.T logic, meaning are your goals:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-based

  1. Draw up an internal communication strategy

You can now set up a clear internal communication strategy with a more precise idea of your goals. Ask yourself these five essential questions to draw up the plan:

  • How quickly do I want to reach my goals?
  • What do I want my internal communications strategy to aim for?
  • Who are my communications aimed at?
  • When am I sending messages, and how often?
  • Which channel would be the most appropriate?

  1. Pick the appropriate channel for communication

When picking the best channel for your company, aim to select a two-way channel. Effective communication cannot occur if you opt to use a one-way channel that does not allow employees to provide feedback. Instead, try opting for an internal communications app that will enable you to conduct internal communication surveys.

  1. Avoid overloading your employees

While it is crucial to keep your communication regular and consistent, ensure that you are not overloading your employees with information as this can decrease productivity. Before sending a message, check that your message is:

  • Simple
  • Accurate
  • To the point
  • Interesting
  • Necessary

  1. Encourage cross-departmental communication

Allowing cross-departmental communication is a critical factor in employee growth. By encouraging communication across departments through Q&A sessions or gatherings, employees can learn from one another and help reduce isolation.

  1. Measure effectiveness and engagement levels

Although this is the last step, it is essential to ensure the success of your internal communications strategy. By tracking and analysing your internal communications metrics, you will be better equipped to tweak and improve your strategy depending on what is needed at your company.

Why GCS Malta?

At GCS Malta, our appointed Human Resources team offers a variety of services as flexible as you require them. Having a happy and motivated workforce will increase productivity and profit, so what are you waiting for? Contact us today for more information on how we can help you succeed.

Article by Sarah Jane Gauci