Every company should have a digital marketing strategy to get organic traffic and the best rankings on Google. SEO writing is the process of writing content to rank on the first page of a search engine. The marketing experts at GCS Malta discuss 10 tips for SEO writing in this article.
- Understand Google’s algorithm
The main difference between writing an article and an SEO article is that you have to follow specific ‘rules’ to be able to show up on the first page of the search engine. These rules include how long the title is, including particular keywords more than three times in each article etc. Therefore, it is crucial that you understand Google’s latest algorithms and what to do to achieve the highest ranking possible.
- Research and plan your article
Before writing, the first step has to be to research the topic you will be writing about. Next, using the information you have gathered, write an article outline including your title ideas, potential keywords, ideas for introduction, and body structure.
- Choose the correct keywords
Picking the correct keywords is crucial for SEO writing in content marketing. First, perform keyword research and analyse which keywords have the highest search volume and least competition on Google. Once you decide on your keywords, you must include them at least three times in the article to be recognised by Google’s algorithm. Moreover, aim to make the keywords appear naturally and organically in the article.
- Write using the right tone
Make sure to write in the most suited tone of voice. Keep in mind the target audience, the platform, the industry, and the company branding. All of these factors should come into play when considering the appropriate tone of voice.
- Structure your articles using subheadings
Breaking up your article into small paragraphs with subheadings is essential for SEO. This helps to keep the reader engaged and to rank better in search engines.
- Use a catchy title
Make sure to write clear and eye-catching titles. Also, do not forget to include the keyword/s that you would have chosen for the article.
- Include internal and external links
Internal links are essential to promote link building. Linking your own posts/articles from your website gives you a greater chance of ranking higher on search engines.
External links are links that refer to other third-party websites. Linking externally also helps SEO but make sure to link websites with high-value content.
-
Write captivating CTAs
Throughout your content, include compelling CTAs that invite people to contact you, apply for your service etc., depending on the nature of your website.
-
Include visuals
Adding visuals to your post/article will help catch people’s attention on social media channels. In addition, to rank higher on search engines, pick alt texts for your images.
-
Track your marketing progress
While all these steps are crucial to your SEO strategy, do not forget to track your engagement, views, and time spent on your page. A free and easy tool to use is Google Analytics. Evaluating your metrics will guide you on your next step.
Why GCS Malta?
At GCS Malta, our team of marketing professionals can assist you with various services, from SEO and branding to digital marketing. Contact us today for more information on how we can help you achieve your business goals.
