While many use content marketing and content writing interchangeably, content marketing is a marketing discipline involving various aspects such as market research, keyword research, customer personas etc. In contrast, content writing is creating written content that supports your content marketing objectives.
Content writers are the storytellers for their brand—they write, edit and publish content digitally in a range of formats such as blog posts, scripts, product descriptions, websites etc. Nowadays, 70% of marketers actively invest in content marketing, and content writers are in high demand. The marketing creatives at GCS Malta discussed content marketing in a previous article. In this article, they outline 6 tips for effective content writing.
-
Do your research
One of the challenges of content writing is that your employer will most likely want content focusing on different topics, some you might not know about. Therefore, any content writer must start researching the topic at hand.
-
Write an eye-catching headline
The most important part of the article is the headline—this is what gets people to click and read your content. There are various proven techniques and traffic-driving strategies you can pick from to achieve the desired results.
Although the headline is important, you must also keep the readers hooked after it. Ensure that the first sentence also captures the reader’s attention so that they read through the entire content. Moreover, try adding a sentence explaining how your content can help the reader fully grasp their attention.
-
Get the tone of voice right
When writing content, you need to remember the target audience, business goals and brand persona. In addition, content writers need to be unique and flexible yet consistent with their work, ensuring consistency with the company’s voice but flexible enough to cover different topics and reach the desired different audiences.
-
Optimize your content
While writing well is crucial, if you do not optimize your content, no one will likely read your content. Therefore, for effective content writing, it is vital to become knowledgeable in SEO to ensure your content ranks on the platforms you publish.
-
Take note of readability
Ensure that your content is easy to read with short sentences and paragraphs, as 17% of the lowest-scoring texts are too complex. Structure your content into short paragraphs, short sentences and bulleted lists.
-
Edit your work
After writing your first draft, ignore it for a few hours and come back to it. You might notice some errors or find ways to improve the content with a fresh perspective.
Why GCS Malta?
At GCS Malta, our team of marketing professionals can exceed your expectations and help you with reaching all your marketing goals. Contact us today for more information.
