Over the years, marketing has seen significant shifts as it has evolved and adopted new tools and methods both for brands and individuals. The latest change that marketing has endured is video marketing. Videos allow a company to connect with their audience on a deeper level that elicits emotion and trust toward your brand. This level of connection will then lead to more significant revenue margins for the company. Video marketing is proving to be the way forward in ensuring your brand is at the forefront of competition. The marketing team at GCS Malta outline a few tips to help strengthen your video marketing strategy to prove a pathway to tremendous success.
Identify your target audience.
It’s not about creating a viral video that reaches hundreds of people with no leads, but about creating a video that reaches the right people to convert sales ultimately. Target audience is vital for a company to move forward and get real sales.
Identifying your target audience allows you to focus and engage with individuals who need your product/service. Firstly, start by pinpointing their demographics, such as; age, gender, location, income, etc. You can then move on to identifying what you want to achieve from the video. Is it brand awareness, sales, generate leads, etc. Finally, identify the channels your audience will consume the video on.
Tell your brand story.
Video content allows you to tell a story that your audience can engage with, as opposed to text. Telling a story will enable you to share your experience, and your audience can connect with them. Some examples of storytelling are:
- An Inspirational message that captures positive feelings in them
- Customer success stories
- A personal experience
- Show the behind-the-scenes of a process
- A trend that’s going on
- A data-driven account of facts
Optimize your videos.
Content from one platform to another, depending on each channel’s rules. In general, it’s best to keep videos short and to the point for social media. The first five seconds are crucial for a video. Individuals are bombarded with posts and ads on their feeds, and the first five seconds of a video is what grabs the viewer’s attention to see your video. On the other hand, videos for YouTube can be as long as you like. Some tips to improve the SEO in your videos.
- Do your keyword research
- Keep your titles short — below 60 characters
- Add links to your website
- Include tags for the various keywords
- Optimize your videos for mobile users
Subtitles.
Adding subtitles to videos improve your video’s accessibility, engagement and SEO. Subtitles allow you to reach and engage with viewers who have their audio off, people with impaired hearing and those who do not understand the language the video was produced in.
According to Facebook, adding subtitles to videos can boost view time by 12%. In a recent study, 80% of viewers stated they would watch the video till the end if subtitles are present. Increasing viewership and viewership time increases the chances of conversion.
Call-to-action.
Your video should include a CTA to direct viewers toward the action you want them to take. The CTA gives the user the nudge they need into closing a sale.
- Use a CTA at the beginning of the video
- Suggest a video related to the one they just watched
- Use a lead magnet to get their information (free ebook or free trial)
- Please direct them to a landing page or your website
- Make sure the CTA is easy to find and click
Why GCS Malta?
Have you jumped on the wagon of video marketing? Our team of professional marketers are here to help you embark on this new journey toward profitable growth, taking you one step closer to reaching your business goals. Get in touch today.
