Category: Uncategorized

TikTok – How to create a successful marketing strategy

Creating a successful corporate TikTok marketing strategy requires a slightly different approach than other platforms. We listed steps to help you develop an effective corporate TikTok marketing strategy: Recognise your target audience on TikTok by learning about their interests and demographics. Although most of TikTok’s users are young, it’s still essential to determine whether your […]

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The well-being of remote workers

The well-being of remote workers Remote working has many benefits to employees: there is no need for commuting, which saves a lot of stress and costs, and there is also increased flexibility. Unfortunately, there are also downsides to remote working. The main struggles are isolation and work-life balance, which can affect one’s well-being. How can […]

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Accounting for Accruals and Prepayments

The accrual accounting system, which records revenues and expenses when they are generated or incurred rather than when cash is received or paid, includes accounting for accruals and prepayments as a critical component. This guarantees a more accurate portrayal of a business’s financial situation and performance. Let’s look more closely at accruals and prepayments: What […]

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Colour psychology in logo design & branding

One of the most controversial aspects of marketing is the persuasion of colours. What is colour psychology? The study of how colours influence perceptions and actions is known as colour psychology. Colour psychology in marketing and branding concerns how colours affect consumers’ perceptions of a brand and whether or not they influence consumers to think […]

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Ftira Day

Ftira Day celebrates Maltese culture and tradition centred around the country’s beloved ftira bread. Ftira Day typically takes place on the first Sunday of May. It is marked by events and activities throughout Malta, including food stalls selling various types of ftira and cultural performances and exhibitions. The day is a celebration of the unique […]

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New Accounting Trends for 2023

Trends and techniques in accounting are constantly changing, especially as new technologies emerge. We went through an overview of new trends that must be noted. Increased use of data security Accounting firms and their clients share more information electronically; they must protect themselves from cyber threats and other data security problems. One way to do […]

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Content writing vs copywriting

Content writing produces valuable content that interests and informs your audience. Content writers frequently compose long and short-form blogs, eBooks, and whitepapers. Conversely, the material on your website that turns surfers into customers is called compelling copy, which is a copywriter’s work. You see these words in emails, billboards, digital advertisements, and other places. Let’s […]

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National Hamburger Day

National Hamburger Day comes on the 28th of May every year. Nobody knows the hamburger’s roots except that it is called after the German town of Hamburg. Cooked meat has been eaten on bread for generations, but the relationship with Hamburg appears to have started with a recipe for a meal known as the “Hamburg […]

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