The digital marketing world is constantly progressing, and marketers must stay updated with the ever-changing and emerging trends. You can use various tools to take your digital efforts to the next level. The marketers at GCS Malta discuss several digital marketing tools to use in 2023 in this article.
10 Tools to add to your Digital Marketing Toolkit
Digital marketing covers various marketing areas: content management, data analytics, influencer marketing, etc. Today, there are innovative tools for every area. Here are our top 10 tools that we believe you should add to your toolkit:
- Mailchimp
Renowned in the world of email marketing, Mailchimp is a social advertising and email marketing tool designed to automate campaigns. Besides creating email campaigns, Mailchimp can also be used to generate custom designs using AI-powered assistants and to create personalised emails using marketing automation.
- Hootsuite
Hootsuite is especially useful for social media management. The platform allows you to manage content on multiple social media platforms such as Facebook, LinkedIn, Instagram, and more. In addition, Hootsuite allows you to schedule content and create visual reports.
- Semrush
While often regarded as an SEO tool, Semrush is an all-in-one marketing toolkit offering over 50 tools. With features for advertising, social media management, SEO, market research, and more. Winning various awards for best SEO software, the tool is used by 7 million marketers worldwide.
- Google Analytics
Offered by Google, Google Analytics is a web analytics service that tracks and reports website traffic. Installing the tool on your site allows you to better understand your target audience through real-time updates and various features such as data collection, visualisation, and reporting.
- Google Ads Editor
Free to use, Google Ads Editor helps you manage google ads campaigns. This tool is also great for conducting keyword research and managing multiple campaigns simultaneously.
- SurveyAnyplace
Bored of traditional surveys? Survey Anyplace allows you to create interactive, creative and fun surveys tailored to your target audience. Then, depending on the user experience, you can shape your brand according to customers’ expectations.
- Canva
While using a design tool will never top graphic designers’ work, Canva is a graphic design tool that allows marketers to create designs for social media and visual content using the platform’s simple yet highly customisable features.
- Trello
Trello is a web-based list-making application, one of the most popular marketing content management tools. Allowing you to create cards and notes, Trello facilitates remote working and helps managers to keep track of everyone’s work progress. The best thing about this tool is that your team can collaborate to brainstorm, list, and organise content on one board.
- Yoast SEO
Yoast SEO is a WordPress plugin used by marketers for SEO optimisation. With a built-in content analysis feature, the tool is designed to optimise meta descriptions, headlines, titles and more.
- VWO
Visual Web Optimizer (VWO) tests different angles for your site to increase conversion rates. This tool can be incredibly useful for a marketer since it will measure on-site clicks, time spent on the site, button colours, page layouts, and more.
Why GCS Malta?
At GCS Malta, our team of marketing creatives offers several services tailored to your needs. From digital marketing to branding to SEO, we are here to help your business grow. Contact us today for more information.
