“I could be a successful influencer”. “I have an eye for aesthetics, and I can successfully pitch products if I wanted to”. “I would make a great brand ambassador”. Sounds familiar? Let’s admit it; we’ve all thought about starting a career as a social media influencer. But the problem lies here; how do you gain followers? And most importantly, how are you going to make brands notice you?
The marketing team at GCS Malta will give you some tips that you should keep in mind when starting your journey as an influencer in a highly competitive social media landscape!
Identifying your audience
First and foremost, it is essential to know who your audience is. It is not enough to target people interested in one broad topic, such as beauty; after all, social media platforms are flooded with beauty experts.
Digging deeper is where the success lies. First, you need to ensure you specialize in one aspect of a larger field. For example, instead of describing yourself as a beauty expert, why not pitch yourself as an expert on contouring? Or, instead of being a travel influencer, you should brand yourself as an expert on Mediterranean short trips.
When you do this, you guarantee a loyal following that gets your values and interests and a following that can relate to you on a deeper level.
Aesthetic consistency
Becoming an influencer mainly consists of visual work. Social media platforms such as Instagram are well known for the aesthetic value they bring. Therefore, it is crucial to stick to a consistent aesthetic. When talking about aesthetics, we’re not simply talking about constantly using the same filter for your photos (even though it is HIGHLY suggested), but also maintaining a consistent look, from colour schemes of clothes to clothing style and even the fonts used in your posts.
Maintaining a consistent aesthetic will not only make your online page/profile visually pleasing, but followers will start associating a certain “mood” to you, keeping you relevant and successful.
Elicit emotions
The best influencers know that they must elicit emotion in their followers for them to have an influence. Some rely on comedy, while others rely on heartfelt messages, but the most important thing is to engage your followers in meaningful emotions.
Value consistency
Earlier, we spoke about aesthetic consistency. But it is also essential to remain consistent in the things you believe in, and you must show your human side. People connect with real people who are not afraid to stand by what they believe in and people who are not afraid to be vulnerable.
Be YOU
Finally, the most critical thing about influencing is ensuring that you present your true self to the world. What makes you different from the rest? What is it that makes you stand out? Trust us, when you show your true colours to the world, people will love you for it!
Why GCS Malta?
Our marketing team at GCS Malta can help you build your marketing and branding strategy. Contact us today for further information.
