Previously, the common belief was that the culture of a company does not affect employees’ engagement. While it was believed employee engagement surveys alone could improve an organisation, over recent years, it has become aware that a company’s culture affects an employee’s engagement.
What is employee engagement?
Employee engagement refers to how employees feel about their job and the culture. Employees better understand what is expected of them and what they are working toward when a strong company culture is present. An engaged employee is:
Connected to your company’s mission
Motivated to exceed their goals
Proactive about learning new skills and starting new projects
Optimistic in their approach to work
Creative in solving problems
Committed to developing their careers are your organisation
In a nutshell, an engaged employee is happy, motivated and committed to the company. It will provide multiple benefits to the organisation. Highly engaged employees are 21% more productive, whilst 73% of disengaged are actively looking for jobs.
How does culture affect employee engagement?
Culture and employee engagement are closely tied. High-performance cultures clearly outline behaviours and norms that are healthy and supportive. Improve employee engagement by improving your company’s culture with the following tips.
Define your culture.
Your culture is the backbone of your organisation and should be outlined clearly. BY defining your culture, outline:
Your company’s mission
Your company’s vision
Your company’s values
The expectations about employee behaviours
Survey your employees.
When you measure your organisation’s culture from your employees’ point of view, a company will be able to:
Conclude on what is working
Understand what needs improving
Make employees feel heard
Learn new ideas from employees
Involve your employees.
Keeping your employees up-to-date with your latest news and updates on your strategies make them feel a part of the process too. Following the analysis from the survey results, communicate the action plan with your team. By doing this, your employees will feel they are shaping the company culture too and will increase engagement.
The struggle.
The importance of investing in your Human Resource leads to revealing other areas that HR professionals find challenges in other areas. 87% of HR professionals consider company culture and employee engagement as their biggest challenges.
Over the years, employer branding has become essential. With the shift in the job market, employees have more significant opportunities as opposed to the past. It creates a challenge for HR professionals and employers to have a brand that will attract candidates. Individuals search for jobs that interest them and no longer look for a company to stay with until retirement. Company culture and employee engagement can also feel ambiguous. Here, HR professionals come in to play, as they try to break down the struggles with the two, to be able to outline an action plan that will increase both.
Why GCS Malta?
Our team of highly skilled Human Resources professionals at GCS Malta are here to aid businesses in creating a culture that welcomes their employees to work each day. Let us handle the stress of forming your company culture and increasing your employee engagement to move your company towards the pathway of success. Get in touch now.
