As society continued to grow in technological advancements, industries had to change and adapt to the new means. As a result, the marketing world saw a shift to what we now know as digital marketing. Digital marketing allows you to connect and reach your target audience, drive targeted traffic to your website and generate quality leads to eventually close sales.
However, it is crucial to understand what a digital marketing strategy is and what it implies when implemented in your business. Following are a few powerful digital marketing tips to help increase your sales from our professional marketeers.
Create top content for digital marketing.
The secret when creating content is to create something that adds value to your target audience. Your content strategy should focus on short- and long – term goals and not creating content in the hope to attract attention right away. By creating added value content, it will result into real leads and sales. A few content styles you consider are:
- Blogging – research topics and hashtags your audience is interested in and incorporate them into your blog posts.
- Infographics – visual content is favoured by the user and consumed better. Develop infographics that drive engagement to your website, followed by extending their time-on-site and a CTA to inquire more information.
Run social ads.
Advertising on social media is a must when creating your digital marketing strategy. The two best platforms to start with are Facebook and Instagram. If you’re making a strategy based on B2B, LinkedIn is a great platform.
Using social media networks, you can create specific personas, test multiple creatives and messages and collect data. You will then be able to see what works best for you.
- Your message should be clear and provides a solution to the user.
- Tie your social ads to their landing page.
- Use your content to generate leads and inquiries.
- Most importantly, tweak as you go.
Email marketing.
After gaining data from social media leads and website, it’s time to utilise them by creating automated workflows that will nurture your leads. To develop effective email marketing campaigns, map out the buyer’s journey to align your strategy based on this information.
Webinars.
Over the recent year, the popularity of webinars increased due to the pandemic. Companies jumped on the wagon to increase consumer engagement by discussing various topics related to their target audience’s interests. Make your webinars more interesting by inviting guests and consumers to share their insights on discussion topics.
- Decide on a promotion strategy that includes a 1–2-week advertising period.
- Run social ads and Google Ads.
- Create promotional emails and reminders leading up to the event.
- Offer the webinar on-demand for individuals who cannot tune in live. Also create a follow-up advertising strategy to drive engagement.
Great digital marketing.
What differentiates excellent digital marketing from a good one is how you approach and utilise your strategy. Individuals purchase from people and not companies; therefore, your approach and advertising should be authentic and not sales focused. Use the power of digital marketing to create awareness at a wide spectrum.
Why GCS Malta?
At GCS Malta, our professional marketers can help you reach your business goals whilst keeping your clients’ needs in mind. Get in touch now to be one step closer to achieving your #goals.
