Our previous article briefly discussed the importance of adding evergreen content to your marketing content strategy. But what is evergreen content? And how can you utilise it? Our marketers at GCS Malta delve in deeper on evergreen content in the following article.
What is evergreen content?
Firstly, before we use such content, we need to understand what evergreen content is. It is search-optimised content that is constantly relevant and stays “fresh” for readers over a long period. Thus, it generates search traffic over time. Evergreen content includes listicles, tips, how-to-content, product reviews, videos. Of course, not all content in the mentioned categories will be classified as evergreen; however, most of the time fall under this section.
How to make an article evergreen.
Firstly, identify common concepts that individuals find confusing related to your industry. Then, provide an explanation using your professional expertise in these concepts. Follow with giving extra tips and advice on industry-related concepts.
How to write evergreen content.
Keywords.
Keywords play an essential part in articles, especially with evergreen content. With such content, long-tail keywords work best. Long-tail keywords include three to five more specific words and target niche demographics. Carry out keyword research to identify the right keywords that people are searching for.
Optimise for SEO.
Following your keyword research and identify keywords that work best for your evergreen content, use SEO best practices for on-page optimisation. Avoid keyword stuffing and rationalise where to put your keywords for the best use. Some examples include adding alt text to images and hyperlinking related evergreen articles.
Avoid technical language.
When writing your piece, keep in mind who the reader is. Experts will not be searching for how-to articles, so your target audience will likely be beginners. And beginners will not be able to understand specific technical terminologies. So, keeping it straight to the point and simple is the best way forward for evergreen content.
Updating evergreen content.
Although evergreen content generates traffic on its own, it cannot be left forgotten. Your evergreen articles need to be checked for updates to make sure your content is correct and up to date. There may be new findings and developments that may need to be included in your articles. Once you’ve updated your content, promote it as if it is a new piece. Neil Patel stated that updating your old content will generate more traffic.
Why GCS Malta?
At GCS Malta, our marketers can aid your business by creating unique content that lasts and will generate traffic on its own. Contact us today for more information on how we can help your business reach your goals today!
