Over the recent years, especially in 2020, video content saw a boom with the increase of brand videos, live videos and general video content. In a recent YouTube survey, 50% of Millennials and Generation Z users cannot live without video in their life. In addition, 54% of consumers want to see more video content from a brand, person, or business that they support, according to Oberlo. The professional marketers at GCS Malta outline a few social media trends and how they could affect brand visibility in 2021.
Shorter videos.
As content creators, length has always been vital, whether it’s text, audio or video, as it’s easier to express ourselves. However, the tolerance for longer videos has decreased year after year. It encourages creators to be more innovative. Viewers appreciate videos that are easy and simple to consume. Videos must also catch the viewer’s interest in the first 5-6 seconds. With the importance of innovation, animated videos are on the rise for popularity. It is an excellent way for a brand to express its message that leaves an imprinted effect on the viewer. As we see new technologies rise, Augmented Reality is gaining a more substantial presence in the ad and video content space.
User-generated videos.
In the last few years, especially 2020, user-generated content (UGC) grew as we saw brands utilize it more broadly. For example, 81% of consumers are influenced to purchase after seeing a social media post by a friend or family member. With UGC, people overcome the distrust they have for brand marketing due to increasingly unethical marketing practices. It led to the success in UGC as loyal customers or viewers speak about your brand, which leads to building trust in the customer’s minds. We believe that 2021 will see an increase in UGC, especially in video format.
Collaboration and live videos.
The impact of live streaming on diverse industries in 2020 has been encouraging. The video live streaming industry increased by 99% in 2020! Live videos create room for collaboration with users and professionals, a trend that will grow in 2021. It broadens your horizon in the eyes of your audience and signals that you are relevant in your industry. In addition, 2020 saw an overlap in collaboration videos with influencer marketing, to which the success of these ads is expected to inspire more similar video content.
With the pandemic, new trends came about in the video marketing world, and these are to continue flourishing and succeeding in 2021 as more brands invest in such trends to stay ahead of the competition.
Why GCS Malta?
Our professional and experienced marketeers at GCS Malta stay up-to-date on the latest trends in the market to aid our clientele in maintaining their position in the competitive market. Need assistance with video marketing? Get in touch now.
