Marketing strategies are constantly evolving. In a world where advertisements and marketing strategies constantly bombard customers, companies need to be innovative and find ways to stand out from the rest. One way of doing this is through content marketing.
The World-Wide-Web has given us easy access to all sorts of information, but have you ever stopped to think about the amount of RELEVANT information you consume daily? Unfortunately, most information we consume online is pretty much irrelevant. So, content marketing comes in, and our team of marketing professionals at GCS Malta delves deeper into the following article.
What is content marketing?
The Content Marketing Institute defines content marketing as content that is relevant and valuable to the customer. Rather than pitching your products or services, you should be disseminating helpful information which the customer could benefit from in the long run. It is content which people seek; content that has value.
It is an excellent way of luring new customers in. It is a way in which customers get exposed to the company, get accustomed to the products/services and the company culture. Then, when they finally approach the company, they would be more willing to work and use the products and services; the trust would have already been built, and there would be no need for high-pressure sales tactics.
There are numerous types of content marketing, but a few examples are the following.
Infographics
As the name implies, infographics are informative graphics that include statistics, charts, graphs, and other helpful information. They are handy as they can be passed around on social media and posted on websites for years to come.
Webpages
Having a website is not necessarily a type of content marketing. However, a website can be content marketing if it includes valuable information in articles, guides, and blog posts. So go ahead, write that article related to the services or products you provide, we can assure you it works!
Videos
Videos are a good source of content marketing as they provide information, but they also provide visual stimulation, which makes them even more memorable. Sadly, companies do not delve into a video when they plan out their marketing strategy, but it is an excellent means of enticing and engaging customers.
Why GCS Malta?
Invest in content marketing now and contact GCS Malta‘s team of marketing professionals for further information on how we can help you reach your goals with content marketing.
