If your marketing goals are not linked to your business goals, has your company truly experienced success and growth? What are one million social media impressions and a viral video worth if your business goal is to achieve sales? Your marketing strategy needs to be in line with your business strategy, and this is where communication between the marketing and business departments come in to play. The marketers at GCS Malta are here to provide you with insights into how your business can bridge the gap between them.
Issues to overcome.
Firstly, your business needs to eliminate the following problems that commonly arise in companies.
- Business and marketing goals are not the same. Sometimes they are very similar, but having different subgoals can help your team distinguish how marketing tactics can influence business goals.
- Tools and goals are different. Marketing tools such as video campaign, social media marketing and radio advertisements are not goals such as; business expansion and profit increase. Tools are used to reach the goals.
- You are missing a layer. It is a common problem that there is a missing layer between the goals and how to get there. If your marketing team do not understand how to reach those goals, then an additional layer in your strategy needs to focus on the means on how to get your goal to rise.
After overcoming these issues, the following strategies will help you create meaningful business goals with the aid of marketing tools.
Meaningful subgoals.
Subgoals are measurable and allow marketers to go from goal to strategy. Here, your team should focus on what needs to happen to reach the goal. At his point, it’s all about the means and the journey. For example; the goal is to earn 500k profit for 2021. Instead, your subgoals should read; a profit turnaround of 100k by Q1. These smaller goals will help your marketing team to create an intelligent strategy.
Turning meaningful subgoals to concrete marketing goals.
Here is where your marketing team and strategic planners come together to brainstorm and get creative. The marketing goals set out must be specific, measurable and attainable. At this stage, all available marketing tools are discussed to decide on the best strategy forward to reach your goals.
Develop your marketing strategy.
Business goals are turned to marketing goals through the strategy and plan adopted. Start by identifying your target audience, followed by the marketing tools that best reach this audience. For example; if your target audience is 65+, social media is not the tool for you. Lastly, adopt a method for tracking success; if you cannot follow your strategy, your goals will remain ambiguous.
Why GCS Malta?
Adopting the right strategy will take your business to new heights. Avoid failure and excessive expenses and let GCS Malta’s marketing team find the right plan for your goals. Contact us now!
