Author: colleen

Cloud and compliance.

With the rise in technology, organisations had to adapt how their business operates and how they store data—a step from the traditional paper filing to cloud computing dominating organisations. The team at GCS Malta outline more detail on cloud and compliance.   Benefits. One benefit to switching to cloud computing is lowering IT infrastructure costs as […]

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Branding Yourself as An Influencer

“I could be a successful influencer”. “I have an eye for aesthetics, and I can successfully pitch products if I wanted to”. “I would make a great brand ambassador”. Sounds familiar? Let’s admit it; we’ve all thought about starting a career as a social media influencer. But the problem lies here; how do you gain […]

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How marketers convince you to click and swipe up

Have you ever wondered how and why sites like Buzzfeed and Upworthy generate massive traffic to their website? Is it the quality of the content, or is it something more subtle? Something which happens subconsciously? Generally, it is the latter. Entertainment websites such as those mentioned above, and online brands/businesses, employ various psychological theories in […]

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