Influencer marketing is becoming widely popular over recent years. In a survey carried out in 2019, 17% of surveyed companies plan to spend 50% of marketing budgets on influencers in 2020. Influencer marketing uses the social media platforms of individuals who have a substantial amount of followers to promote its image. This marketing type […]
When it comes to enriching your workforce by making your employees feel wanted in the company, employee reviews are one way to go. Employee reviews are very informative for both the employee and the company. During this process, the employee’s efficiency and productivity are examined and discussed. The employee can bounce off their feedback of […]
A company’s biggest asset is its people. And hiring new candidates brings uncertainty, responsibility and attention to details with it. Even though it’s an exciting time recruiting unique individuals, this new venture may present uncertainty and false predictions about one’s character and work capabilities. Thus, such instances are continuously played in your mind and affect […]
Since the pandemic took over the world, have you stopped to think what returning to normality looks like? With the aid of the vaccine being distributed amongst various countries, individuals are slowly returning to their ‘normal’ routines. However, what is expected after we’ve experienced the pandemic? Will our lives return to how they were in […]
Any successful entrepreneur will tell you that the starting point to become successful is to have an idea. Entrepreneurship is about paving your path and not following someone else’s. The professionals at GCS Malta take a look at Michael Bloomberg’s successful journey to entrepreneurship in the following article. Bloomberg started his journey with Solomon […]
As society continued to grow in technological advancements, industries had to change and adapt to the new means. As a result, the marketing world saw a shift to what we now know as digital marketing. Digital marketing allows you to connect and reach your target audience, drive targeted traffic to your website and generate quality […]
When it comes to the term currency, there are three different terminologies that individuals tend to mix up but are different in meaning. The three terms are functional currency, foreign currency and presentation currency. Functional currency. Functional currency refers to the currency of the primary economic environment in which the entity operates. When working […]
Over the years, marketing has seen significant shifts as it has evolved and adopted new tools and methods both for brands and individuals. The latest change that marketing has endured is video marketing. Videos allow a company to connect with their audience on a deeper level that elicits emotion and trust toward your brand. This […]
Setting up a new business is an exciting time, yet it’s worth to note the fears and troubles that bring with it too. The professionals at GCS Malta are here to offer advice based on extensive experience when it comes to setting up your new venture. Firstly, deciding on the legal format you want to […]
Previously, the common belief was that the culture of a company does not affect employees’ engagement. While it was believed employee engagement surveys alone could improve an organisation, over recent years, it has become aware that a company’s culture affects an employee’s engagement. What is employee engagement? Employee engagement refers to how employees feel about […]